VIP Auto Accessories
Year
2022
Problems To Solve
- – Customer Service Time
- – Pricing Transparency
- – Leverage eCommerce
Deliverables
- – In-Site Color Selector
- – Custom Landing Page
- – Public Test Launch
Making things easier for the customer & our team.
VIP Auto Accessories eCommerce receives a ton of requests for custom colored decals. This was done via a customer support ticket, and direct sales. This took up valuable time for the company and customer. The solution; implement a system that would allow customers to select, on-site, the desired custom color and order then and there. In addition, the selected hex code is automatically sent to their in-house production team for the quickest and easiest possible turnaround for both parties!
Some Of The Skills Required.
Product Mgmt.
Understanding & representing customer needs.
Leading Teams
Communicating objectives, vision & facilitating execution.
eCommerce
Exponential growth of six figure eCommerce brands.
Product Design
Digital & physical. Autodesk, Figma, and more!
What You Came To See
The finished product looks & works great
Ordering custom colors at VIP Auto Accessories' eCommerce site is now easier and less time consuming on staff members. The best part is it integrates flawlessly with their made to order production work flows!
The Results
“From start to finish, it’s now easier on our team and customers to order custom colored graphics online. Having the hex code from the start makes things easier on production too!”
Increasing revenue, decreasing costs, and adding value to both sides.
The best situation possible when rolling out a new feature or product is when both sides benefit. That was the case with our custom color selection feature. It circumvents the need for direct sales and leverages our eCommerce platform to give the customer the fastest & simplest color selection process.
Not only did this benefit the customer, but it saved several hours per week for our customer service professionals. Having our landing page with a robust knowledge guide, as well as the self serve custom color feature allows our customer service team to spend less time personally selling. The numbers below show how valuable this has been.
300+
Percent increase in custom color orders
5
Hours saved per customer service rep. in a week
120
Previous orders that could have benefitted from this